It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies and milk. The same applies to App Store Optimization (ASO) and paid marketing ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

Your app has already achieved what many never reach; you’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

Travel apps were responsible for over $1 trillion in revenue creation in 2024, with about 44 percent of total spend on travel being performed in app, according to data found in the Travel App Report.

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Sports streaming monetization depends on a platform’s niche and audience geography, with revenue typically driven by advertising and affiliate models. This case study from Adsterra outlines practical ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

The AI app market is forecast to grow by a compound annual growth rate of 80.7% over the next five years, according to the AI App Report. Chatbots, image editors and media generators are seeing ...