Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic ...

Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

You know that old saw about how regulators aren’t technical and don’t get how online advertising works? Yeah, that’s not a ...