Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media ...

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our ...

The programmatic supply chain is “pretty flawed,” says Ozone COO Danny Spears – but publishers don’t have to just stand there ...

Advertising won’t help Epic in its Apple App Store fee scrap. But ads could wring more revenue from its dwindling Fortnite ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

Dive into AdExchanger's Tom Burke coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new ...

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative. Medvi was profiled as an example of AI efficiency, ...

IAS partnered with Reuters to examine just how often blunt keyword blocking demonetized content that otherwise met IAS’s brand suitability standards.