Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

Tylenol navigates how to challenge the Trump administration's claims; Netflix viewers are tired of product placement; and US ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...

New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap ...

Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...

Tony Stubblebine turned Medium from struggling to profitable by cutting costs, improving content quality and refusing to rely ...

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners and ...

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going ...

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.