There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is ...

Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights.

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close ...

An editorial series that sets marketers, media buyers and publishers up for a successful 2026. More from the series → OpenAI’s executives are already debating whether to make the pilgrimage to Cannes ...

There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the ...

The ad industry and the creator economy are constantly debating the difference in terms between creators and influencers. As the industry evolves and takes up a bigger slice of the marketing pie, ...

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

In a shocking development, Google won’t roll out a new standalone prompt for third-party cookies in Chrome, meaning ad tech companies can still use the targeting technology in the world’s most popular ...

X boasts more monthly active users than Pinterest and Reddit — according to, of course, X. The social network reached more than 570 million monetizable monthly active users (MAUs) in the second ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...