Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Knowledge-based economies are increasingly built on data-driven intelligence rather than traditional capital or labor alone.

Building a data-driven culture is a business transformation. Too often, organizations treat data initiatives as IT deployments, focusing on dashboards, data lakes and AI platforms. While these tools ...

In a turbulent restaurant landscape, passion will always matter, but it’s not enough. What keeps franchise systems resilient is data-driven transparency, giving owner-operators clear, timely ...

What data helps investment managers spot opportunities in volatile markets? We explore how alternative and unstructured data, ...