Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

Twitch launched in 2011, originally as a platform for gamers to stream their play sessions live. Back then, it felt niche—like a space for hardcore gamers and esports enthusiasts. Now? Twitch is ...