To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Talk about nothin’ but net. The Brooklyn Nets recently rolled out a refreshed brand identity that features multiple logos including one that turns the letters of the team’s nickname into a basketball ...

DE PERE, Wis. - John Gordon, an artist who as a young art student helped design the Green Bay Packers' distinctive "G" team logo, has died at age 83. Gordon died Saturday, said Matt Cotter, the owner ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

More than anything, a logo is the main identity of a sports team's brand. It doesn't matter if you have the most-appealing color scheme or jersey design, if your logo is bad, it ruins the whole ...