Selling isn’t about you. It’s not even about them. Instead, it’s about psychology. The more you can get inside someone’s head, the more likely they are to take you up on your offer. Understanding the ...

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Sales and the buyer experience go hand-in-hand. Sales is ...