The traditional buyer persona assumes influence moves in a straight line: brand to buyer to decision to shelf. But that's not ...

Augmented reality (AR) is revolutionizing the retail industry, offering transformative ways for consumers to interact with products and navigate shopping environments. By overlaying digital ...

Three major trends indicate a retail reset is afoot. Winning will require a different playbook than the one that retailers ...

Most consumers don’t shop with a brand solely because of the products or services it offers—88% of customers say the experiences they have with that brand are just as important. As such, providing ...

Brands are blending technology, creativity, and culture to build experiences that strengthen loyalty and drive repeat ...

The retailer is evolving beyond price and assortment to compete on something far more defensible.

Retail design has always been about more than fixtures, signage, and floor plans. At its best, it shapes how a customer feels ...

Global AI-Driven Audience Experience Platform Unifies Online and In-Store Journeys, Improves Attribution, and Amplifies Real-Time Engagement at Scale Built on Resulticks’ proprietary AI agent Genie, ...

TROY, Mich.: 10 Aug. 2023 — When it comes to the retail experience, customer satisfaction is lowest when purchasing a new phone compared with all other retail interactions, according to the JD Power ...

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the ...

For Rebekah Kondrat, retail is magic. “A great experience, like a physical retail environment, can change someone’s day,” she said in an interview with Retail TouchPoints. That’s why Kondrat and the ...