When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the importance of planning in the PR function, ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

Right, so we’re talking about digital PR strategy for 2026. It sounds a bit fancy, but really, it’s just about getting your ...

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Clients and ...

Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on ...

Make PR the foundation of your fundraising strategy to unlock doors to investment, opportunities, and long-term success. In the world of startups, having a robust PR plan from the outset is not a ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. With budget planning season well underway, persistent political and economic ...