Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant Magnum has rolled out a “multi-sensory” ad campaign in a tunnel linking St ...

Magnum ad pumping out chocolate scent at busy London station changed after complaints - The advert, which also plays a cracking sound to replicate someone biting into chocolate-covered ice-cream, is s ...