Lexus International Magazine met the team that dedicates time and resources for the demanding and laborious color development process. In short words, finding the right colors for a new car is a ...

As Former Editor-in-Chief of CarBuzz, UK-based Adam oversaw the creative strategy and oversees content development. Adam helped steer CarBuzz from an enthusiast car application to a leading automotive ...

"Structural blue does not contain any blue material. It looks blue only because of the interference of light." So begins the explanation of how Lexus created a color known only as "Structural Blue." ...

Lexus has been inspired by a butterfly’s wing to produce a dazzling new paint shade that uses ground-breaking technology developed during a 15-year research project. The Lexus research team’s ...

Eric Clapton, the Beatles’ George Harrison, Jimi Hendrix, Stevie Ray Vaughan, Buddy Holly, Dire Straits’ Mark Knopfler, and virtuoso Yngwie Malmsteen have one thing in common besides rock music in ...

Many commenters have already weighed in with their own suggestions ranging from Tangerine Flame to Solar Flare to Outrageous Orange. Lexus hasn't yet said when it will announce the winning name, and ...

How much time does it take to develop a new color? If you’re Lexus, 15 years. That’s how long the research project lasted to create a special shade of blue, called ‘Structural Blue’, during which they ...