Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The Globe and Mail

Bright My Bricks Revolutionizes the LEGO® Collector Market with Premium LEGO LED Kits

"A LEGO fan assembling the Jurassic Park T-Rex set enhanced with a Bright My Bricks LED light kit, bringing the dinosaur to life with stunning illumination.Fan building LEGO Jurassic T-Rex ...
Dagens.com on MSN

Lego’s next big experiment: bricks that respond to play

The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...
Kotaku

I Need These Cordless, Battery-Free LED Lego Bricks For My Next Build

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this ...