NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive ...

IAB Australia has launched a new ‘Future of Measurement’ initiative that will focus on strengthening how advertising ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...

NEW YORK, April 9, 2025 /PRNewswire/ -- As media consumption continues to shift, the 2025 IAB NewFronts is where marketers and media buyers come to see what's next — especially when it comes to video.

The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for ...

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report When you purchase through links on our site, we may earn an ...

The Interactive Advertising Bureau (IAB) has expanded its Centers of Excellence (CoE) by adding and reappointing new leadership. The new leadership teams will support innovations that have emerged and ...

The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising and media agencies, according to an announcement. The move bumps the segment up from associate member status ...