BJL is helping Florette stand out from the crowd this summer with an upbeat new TV campaign celebrating the salad brand’s natural growing credentials. The film launches on April 25th and showcases the ...

Florette has invested in a brand redesign and launched an Asian-inspired salad. The redesign is centred around the brand’s new mission statement: “Crafted ...

The Florette brand is set to be launched into fruit for the first time, The Grocer can reveal. Although still at the discussion stage, Florette fruit could be launched as early as next year. The ...

Florette has announced a partnership with tour operator Jet2holidays offering shoppers the chance to win holiday vouchers. The on-pack promotion will launch on 1 May and appear on over six million ...

Lichfield-based Florette is celebrating 25 years of manufacturing from its Fradley Park HQ. Florette currently employs 377 staff at the Fradley Park site and the salad brand sells over 17 million ...

Florette has introduced a new 'Essentials' range to offer premium-brand quality at an accessible, entry-level price point.

"Our field studies have unanimously shown that consumers not only lack the time and energy to cook, but struggle to include fresh ingredients and think of new ways to incorporate vegetables into their ...

Florette has acquired part of UK firm MyFresh from William Jackson Food Group in a move the France-based salads supplier said would help it target the country’s convenience and foodservice customers.

The UK’s number 1 salad brand, Florette, is targeting incremental category growth with a vibrant brand redesign across the full Florette range, incorporating NPD. NEW Asian-inspired salad will mark ...