If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

Eye-tracking company Tobii announced it’s partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee’s unique event ...

The Integrated Visual Augmentation System (IVAS) was a $22B project awarded to Microsoft in 2018 to develop Augmented Reality (AR) headsets for the US Army. As part of the funding, Microsoft was on ...

Gaze estimation and eye tracking technologies have emerged as pivotal tools in bridging human–machine interaction, neuroscience, and behavioural research. These techniques involve the precise ...