“Brainrot” used to be just an insult online. Then it became a label, and now it’s all over TikTok in many different forms. One of the weirdest branches of it is called Italian brainrot, and it has ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about -- and very few ...

Táparo, a 31-year-old from the Santa Catarina region of Brazil, is an early pioneer of Italian brainrot music, a burgeoning macro-genre that folds the cast of characters into songs for every possible ...