Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. Google launched custom event data import for ...

Being a marketer in 2023 isn’t easy. As marketing budgets and teams are being slashed left and right, marketers are being tasked to do much more with far fewer resources. They need to keep current ...

Advertisers using Meta's conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company's platforms. The tool has the ...