When e-commerce was hatched back in the ’90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Business owners and commercial e-commerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 e-commerce websites ...

Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

GoSquared, the feisty UK startup that competes with Chartbeat, Google Analytics and other companies in the real-time analytics space, is rolling out a new e-commerce offering today. Aiming to help ...

Let's face it, the eCommerce industry is a hard place to survive in. Problem #1 You are competing with over a million other eCommerce stores.Looking at the eCommerce metrics of how much revenue they ...

If you run an e-commerce store using any of today’s popular platforms, you’ve got access to a tremendous amount of data. Your customer insights, marketing, and merchandising data offer untold ...

Offline retailers can benefit greatly from this kind of information, especially since the right kind of data can even help businesses save money–something of vital importance in our current economic ...

With the holidays almost upon us, merchants everywhere are getting excited about prospects for another prosperous season. Ecommerce sales are predicted to reach record highs this holiday season, with ...

Sergio Aicardi from The Miami SEO Company explains how to configure and use three easy-to-digest e-commerce analytics within Google. If you own a shopping website, yet aren’t able to accurately ...