For centuries, philosophers have asked: where, in the mind, does a decision begin? Is there a moment we can point to and ...

For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive ...

A few nights ago, a former salesperson of mine who now manages a team called for advice. He said his new sales hire was having a difficult time getting meetings. I said, "Welcome to the club." He then ...

Two papers reveal insights into how decision-making unfolds across the entire brain in mice at single-cell resolution.

The first complete activity map of the brain has been unveiled by a large international collaboration of neuroscientists. The ...

Here is a [recently developed] tool for analyzing the choices, risks, objectives, monetary gains, and information needs involved in complex management decisions, like plant investment. by John F.