Who is the most creative person you know? Now—what is it, specifically, that makes you think of that person as creative? Chances are, they consistently surprise you. What they say is unexpected. What ...

The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For ...

In our sprints, human designers and AI generate ideas simultaneously. The process becomes circular within the first session.

If you work in digital product design, especially in fast-moving sectors like fintech or healthcare, you’ve probably seen a shift in how creative work gets done. It’s subtle, not a mass replacement of ...

What should be any restaurant owners’ nightmare turned into a surprise marketing strategy for Chop’t founders Tony Shure and Colin McCabe. On the very first day they opened their specialty salad ...

Ms. O’Rourke is the executive editor of The Yale Review and a professor of creative writing at Yale University. July 18, 2025 When I first told ChatGPT who I was, it sent a gushing reply: “Oh wow — it ...

You’ve likely heard the criticism that some people “can’t see the forest for the trees.” But in my experience, the far more common problem is that people stop being able to see the trees as soon as ...

We’ve all heard of “creative blocks.” Writers dread them, artists complain about them, and musicians describe them as inevitable parts of the process. The term is so familiar it feels like a law of ...

It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Even advertisers who embrace ...