In his book, Crossing the Chasm, Geoffrey A. Moore presents a model for the stages of adoption of new technology. The model shows these five levels defined by the psychographic features of consumers ...

New research shows teams are struggling to execute coordinated actions across data, access, and omnichannel, leading to persistent gaps in ...

Colleges and universities are feeling the economic pinch -- a dollar doesn’t go as far up the ivory tower as it once did. The cost of conducting research is increasing and will continue to do so. What ...

In thinking about the economics around the launch of pharmaceutical products, it is useful to compare the situation to another area that has seen its economics evolve in recent years: space travel.

It’s not an easy task to transition a company from R&D to commercialization. Leaders must change their focus, priorities, and even mission from experimentation and innovation to shipping great ...

We posed our panel of distinguished religious leaders of the region the following question: Festivals are celebrations. Christmas, one of the widely observed religious festivals, is fast approaching.

Dr. Thomas A. Cellucci presents then-Secretary Larry Small of the Smithsonian, with the world's first mass-produced nano-tech product in 2006. (Photo courtesy of Tom Cellucci) Harnessing the ability ...

Add Yahoo as a preferred source to see more of our stories on Google. The mass-marketing of the Day of the Dead is evident in the costumes that people buy for the day. Man Hon Lam / EyeEm Getty Images ...

The pharmaceutical commercialization landscape is becoming increasingly complex. Tried and true paradigms for capturing market share and securing reimbursement must evolve in the face of demand for ...