The United States is in a data quality crisis. This impacts everything, from productivity to AI. Here I’ll focus on the impact of bad data on customer service, which is also in crisis. I recently got ...

Big data technology is transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt new ...

Our last two installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior. In this article, we’ll take a look at methods for determining customer ...