Ayds Reducing Plan Candy was a successful appetite-suppressant product introduced in the United States around 1940, marketed with the cheerful slogan “Lose weight deliciously with the aid of Ayds.” ...

Candy is dandy, but many of your favorite sweets have notorious – and quite scandalous – histories. Darlene Lacey, head of the Candy Wrapper Museum and author of Classic Candy, dishes on some of the ...

The mid-20th century was a time when science promised effortless solutions to daily woes, and few markets embraced this promise more fully than the diet industry. In the 1930s, Ayds Candy emerged, ...

I don’t think I even need to clarify why this is number one in the ranking of crazy food ideas that flopped, but let’s break it down anyway. Ayds Reducing Plan Candy was an appetite suppressant diet ...

Appetite suppressants Ayds candy were pretty popular during the 70’s. Yet, when they tried to re-launch the product right after the AIDS epidemic was shocking people worldwide, their campaign was ...

Choosing a brand name is critical to that brand’s identity. Sometimes a brand comes up with a name and everything just works—then sometimes something in the news comes up and wrecks everything. For ...

Word to the wise: If diet pills look like a box of chocolates, they're likely too good to be true—as was the case with Ayds Appetite Suppressant Candy. Ayds (pronounced "aids") was popular in the ...