Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Can you imagine someone buying Google ($GOOG) AdWords keyword advertising triggered by your name? Most of us wouldn't dream of it, usually because our names just aren ...

Anyone who uses Google has seen internet ads pop up that bear an uncanny similarity to something they've been searching for. But that ad-targeting technology appears to have a dark side. Google, the ...

Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising ROI. But how can you find the right keywords?

Google (Alphabet Inc.) has reportedly blacklisted keywords mentioning Ethereum (ETH) on its advertising platform Google Ads, smart contract auditing startup Decenter tweeted on Jan. 10. The official ...