Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying ...

The Texas Longhorns are not only playing on the field like a powerhouse program, but they are also recruiting like one.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

TYLER, Texas (KLTV) - When the Texas College Steers were wrapping up their spring session, they were coming off their best ...

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...