Samsung’s S95D 4K OLED TV can deliver stunning visuals even in spaces with bright lighting. A version of the TV with a cinematic 77-inch screen is available for more than 40% off during Prime Day 2025, bringing its price down to under $2,500.

Amazon’s Prime Day is always a great time to consider a TV upgrade (aside from Black Friday, of course). So we've gathered the best selection of Prime Day TV deals we could find. While the prices for big screen TVs have fallen quite a bit over the years,

Here's why I recommend this Sony OLED over newer models, and why it's the best TV deal I've ever seen on Prime Day.