Heineken has announced an extension to its global sponsorship agreement with Formula 1 as it comes to terms with the likely ...

XI Racing and Front Row Motorsports have claimed a win in their legal battle with Nascar after a judge ruled in their favour ...

Infront has made its first move into the combat sports space, striking a global media rights representation deal with Oktagon ...

Genius Sports reported a 38-per-cent third-quarter group revenue uplift but a $28.8m (€25.1m) net loss due to foreign ...

Peter Silverstone is departing as Newcastle United’s chief commercial officer amid a personnel shake-up at the Premier League ...

NBA Take-Two Media has appointed Jesser as honorary commissioner of what will be a revamped NBA 2K League.

Asian insurer AIA will end its long-term position as main shirt sponsor at Tottenham Hotspur after the 2026-27 season but ...

The English FA Cup has found a broadcast home in Italy once again, after streamer DAZN and Warner Bros. Discovery picked up co-exclusive rights for the next three seasons.

The LA Dodgers’ dramatic Game 7 win over the Toronto Blue Jays in the World Series netted the most-watched English-language sports broadcast in Canada since the 2010 winter Olympics ice hockey ...

The 1190 Sports marketing agency has struck new deals in a handful of South American countries for rights to the Campeonato ...

European Professional Club Rugby has appointed long-serving Team Marketing executive, John Barton, as its new chief ...

Nascar has bolstered its sponsorship portfolio after adding Freeway Insurance as the fourth ‘Premier Partner’ of the Nascar ...