The firm downgraded its full-year organic revenue decline estimate after reporting a Q3 shortfall of 5.9%. WPP shares fell 14% on the news.
Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more intrusive than traditional behavioral tracking," privacy groups tell the FTC ...
Invitations to exclusive industry events and research by Phyllis Fine , 16 minutes ago ...
Spot shows folks running as a symbol of how the health-challenged can chase their dreams because of Sanofi meds.
One might suggest Comcast CEO Brian Roberts' donation could be part of the plan - especially now that Comcast is spinning off ...
Shula Sinclair shared why Snickers chose Jose as the face of the AI campaign and how they built trust within that partnership ...
Medtronic's Senior Paid Media Specialist writes "Marketing has reached a moment, the money or power moment. Should we be ...
The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change.
Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, 9 minutes ago ...
The just-launched marketing campaign runs on TV, CTV, OLV, OOH and social: TikTok, Meta, Pinterest, YouTube Shorts, Snapchat.
Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more intrusive than traditional behavioral tracking," privacy groups tell the FTC ...
The western front of the ad-tech war is between Amazon and The Trade Desk, which came to a head with the leak of Amazon's DSP deck.
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