Dell, Apple and Max

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
Dell drops long-running XPS, Inspiron, and Latitude brands
Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,
Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops
Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops show how Dell's new names can get tricky quickly.

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Eureka debuts Max Ultra

Max Domi, Maple Leafs and Player Safety

Everything New on Max in January 2025
New year, new streaming options as Max reveals what is coming to the platform throughout January, including over 100 new ...
Max Verstappen F1 ban threat looms as Red Bull star sends message to FIA
Currently with eight points on his FIA superlicence, Max Verstappen must avoid picking up four more across the first half of ...
Outgoing US Transport Chief Says Boeing Has More to Do After 737 MAX Incident
WASHINGTON (Reuters) - The outgoing U.S. transportation secretary said on Monday that Boeing has more to do and its efforts ...
Bring Hollywood to your home with the Valerion VisionMaster MAX, the world's most-anticipated cinema-grade projector
The Valerion VisionMaster Max is the world's first cinematic grade home theater projector to use the professional-grade OpticFlex lens system, and it's packed with state-of-the-art technology to ...
CinemaBlind USA on MSN1d
13 Highly Anticipated Max Shows Coming in 2025
When you purchase through our links, we may earn an affiliate commission. 2024 is over, and while it was a relatively good ...
Max Homa needed to find joy in golf again. His offseason of change could help
New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something ...
Here’s what’s worth streaming on Netflix, Max, Disney+ and more in January 2025
It’ll be a busy start to the new year for streaming viewers, with some big-name shows vying for attention. Those include the long-awaited return of Apple’s “Severance,” new seasons of Netflix’s ...
Freshman Max Granville has gained trust, and lots of weight, on path to helping Penn State’s CFP run
Granville enrolled in August as a bit of surprise, reclassifying from the 2025 class. He's now earning playing time on the ...