So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers,

The Ford Motor Company on Thursday announced that it would allow car shoppers to buy its 2024-25 vehicles, including gas, electric and hybrid-powered models, at the discounted price the automaker offers to its employees.

In an effort to boost sales and keep prices somewhat manageable for buyers, the Stellantis company is offering employee discounts to the general public.