So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers,

Ford Motor Company (NYSE:F) introduced a new program called "From America, For America" that opens up employee pricing to all customers. The Detroit automaker said the handshake deal with every American will see consumers pay what Ford (NYSE:F) employees pay.

Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.