The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

ComScore (SCOR) receives a neutral rating, with a FY 2026 price target of $7.3, reflecting only 6% upside and insufficient ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.— This story first appears at TheDesk.net, a premium source for ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience ...

Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at ...

Amazon.com Inc. (NASDAQ:AMZN) is one of the best long term stocks to buy according to hedge funds. On June 24, Amazon DSP ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

More contextual audiences are coming to CTV. On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The integration ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

Nielsen media-measurement competitor Comscore posted its first net-income results in years for the fourth quarter -- up 7% from the same period a year ago. Compared to the same period in 2020, the ...