AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Dead City, AMC airs a seven- or eight-minute behind-the-scenes reel and it is easily the best part of every episode. In those ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re adding ...

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...