Remembered for his brilliance, Mr. Sansolo "was famous for remembering everything he ever heard, read, or said," recalled a ...

The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

he laughed. "Are you kidding me? Ad after ad after ad!" Erica Franklin Fowler, co-director of the Wesleyan Media Project, which tracks campaign advertising, and co-author of "Political Advertising in ...

A FEMA staff member was fired for instructing disaster response teams in Florida to avoid homes displaying pro-Trump signs ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

The presidential race saw the highest price tag at over $3 billion, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

Women’s rights campaigners accuse the retailer of ‘dehumanising all young women’ and kowtowing to transgender ideology ...