It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.

Paramount+ is switching up its marketing after a three-year, 15-spot run of its Mountain of Entertainment campaign. Its new ...

Brands and agencies need to pay attention as Hispanic consumers pull back, tariffs make headlines, Walmart gets cautious and ...

Acxiom has laid off 3.5% of its staff, a spokeswoman for the Interpublic Group of Cos.-owned data company confirmed with Ad ...

The Cannes Lions International Festival of Creativity has named Apple its 2025 Creative Marketer of the Year. Sabrina Sanchez ...

A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to ...

McDonald’s is the latest brand playing in Minecraft’s sandbox. The fast-food giant is coming out with meals for both kids and ...

FCB Chicago CEO Kelly Graves is leaving the Interpublic agency to become CEO of Eastport Holdings, a marketing services ...

With half the global population projected to develop a mental health disorder during their lifetime, how can marketers talk ...

Negotiation isn’t just a business skill—it’s an everyday necessity. Women negotiate constantly, often without realizing it.

Mauro Porcini, who infused design into PepsiCo’s culture and led projects ranging from the lauded rebrand of Pepsi to more ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...