The Zales x Sweethearts (R) capsule is part of Zales' broader Valentine's Day offering, Sweetest Gifts, featuring crush-worthy pieces for every kind of love. From playful keepsakes to meaningful ...

Fans are 'obsessed' with the limited-edition mystery blind boxes.

Zales is aiming to broader its customer base with a shift in its marketing strategy. The nearly 100-year-old jeweler, which is owned by Signet Jewelers, is releasing its “Love Real” campaign on ...

Zales Unveils “The Edit”: A Modern Jewelry Retail Concept Inspiring a New Era of Shopping That Invites Luxury Consumers to Make Fine Jewelry Part of Everyday Life Iconic jewelry brand reimagines the ...

“It was just so authentic,” the bridal designer says of collaborating with real-life couples for the new Vera Wang LOVE collection campaign Julia Moore is a TV writer-reporter at PEOPLE. A graduate of ...

Zales‘ latest campaign, dubbed “Own it,” aims to celebrate a new generation of consumers. On Wednesday in New York, the brand got a celebration of its own. Halle Bailey, musician of “The Little ...

Zales has taken a playful approach in its latest campaign, “Own It,” as it seeks to take fine jewelry out of the rarefied air of special occasion wear and into women’s everyday lives. New products, ...

DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, “Own It.” Directed by visionary filmmaker Marie ...

Officially launching on February 3, 2026, the limited-edition capsule features three engraved heart charms inspired by classic Sweethearts® sayings — “ooh lala,” “amore,” and “xoxo.” Each charm is ...

Iconic jewelry brand reimagines the in-store experience to reinforce its continued mission to introduce fashion forward style, and highlight trusted quality and service Now open in four markets with ...