Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...

To stay relevant, frozen food brands need to meet Gen Z consumers on their phones – with the type of content that entertains, educates and delivers value, according to a new report. As frozen food ...

The data confirms that predictive marketing is not only accepted by this consumer segment, but has become a central part of their fashion shopping experience READ ALSO. Generative AI in advertising: ...

Members of Gen Alpha, the generation born after 2010, are a motivated bunch of kids. They are deeply passionate about what moves them, which seems to be driven by algorithms as much as it is by the ...

Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...