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The days of uninterrupted binge-watching at your current rate are officially numbered as Amazon Prime Video rolls out a major shift to its subscription tiers. While the platform continues to expand

Amazon (AMZN) launches Prime Video Ultra at $4.99/month, up from $2.99. New tier offers 5 streams, 100 downloads, and 4K quality starting April 10.

Amazon is set to almost double the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month.

March 12 (Reuters) - Amazon.com is planning to move its Prime Day sale event up to late June, Bloomberg News reported on Thursday, marking a rare shift in calendar for the critical, decade-old shopping event.