Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, bridging the gap between its Echo devices, mobile app, and consumer desktops. The web portal ...

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its ...

Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

The incredible convenience of Alexa comes with a trade-off—the constant presence of a listening device inside our homes. If you use an Amazon Alexa-powered device, it's time to take a few steps to ...

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon is letting Alexa off the leash with a sassy adults-only mode, whereby the AI assistant willingly doles out sarcasm and mild profanity.

Amazon (AMZN) shares increased 2% during Monday market action after the tech behemoth rolled out Alexa.com, which expands the use of its artificial intelligence assistant across a multitude of devices ...

Amazon is bringing Alexa.com back from the dead in a new avatar at CES 2026, making it another home for Alexa+. To recall, Alexa+ was introduced in February 2025. It reached 1 million users by June ...

Panos Panay remembers the first time he walked into a room and asked Alexa to play a song. “And it actually played,” he says, hands on his knees, leaning into the audience of reporters and analysts at ...