But now, the brand is taking fan engagement into the real world with the latest phase of the campaign. Starting this week, Oreo will be surprising a limited number of fans around the country with a ...

I would consider myself a casual lover of Oreos. I don't go out of my way to buy them, but if someone offers me some, I'm sure as hell not gonna hesitate to take about five more than he or she wanted ...

Oreo just opened up its Wonder Vault door once again to release the latest limited-edition flavor, Choco Chip. It's not every day that the Wonder Vault is opened, but this cookie is really—and we mean ...

OREO has introduced Firework OREO Cookies, the newest limited edition flavor from the OREO Wonder Vault, featuring popping candy crème. The brand has also launched its #MyOreoCreation #Contest in ...

Oreo is attempting to add a bit of wonder to a dreary Groundhog's Day. After just launching its new Cinnamon Bun flavor in January, and bringing back Red Velvet Oreos, the company has launched yet ...

This influx of surprise varieties is all thanks to the Oreo Wonder Vault, which in layman's terms is the spot in New York City dedicated to finding the most delicious cookie tastes possible. The ...

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Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...