The offering at this year's PGA Championship outperformed my expectations—but we're still missing the macro mark at golf's ...

More women are taking up golf, a sport historically dominated by men, than ever before. Even still, there remains a glaring lack of investment in these players, particularly in terms of their apparel, ...

These pro-approved golf shirts for men and women are lightweight and many offer protection from the sun's rays ...

Ladies golf apparel has long had a reputation for being a bit drab, but a new wave of brands is bringing the women's game into a stylish new era ...

TravisMathew launched its women’s golf apparel line in 2022. Since then, it has expanded its offerings to include both golf and everyday lifestyle pieces for men and women. Continuing that growth, the ...

Forbes contributors publish independent expert analyses and insights. Bad Birdie launches new Pique Line and announces collaborations through the 2026 season in an effort to prevent boring golf attire ...

Golf influencer Tisha Alyn has gone all in on her career as a media personality in a sport that is just as competitive on the course as it is off of it. Alyn’s brand is called ALYN, pronounced "all in ...

When it launched 10 years ago, being a beloved golf brand wasn't a part of Rhone's plan. In its early days, Rhone existed in a space that could easily translate from the office to everyday men's and ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. When middle school boys invoke ‘Caitlin Clark’ with the same verve ...

If your mom or wife is a golfer, we've got you covered with eight last-minute gifts that will arrive in time for Sunday's ...