British motorcycle company White Motorcycle Concepts (WMC) and prestigious design house Pininfarina have announced an exciting new collaboration to shape the future of aerodynamic innovation in ...

Zero Motorcycles adopts radical 'Big Hole' technology to boost range UK-based R&D shop White Motorcycle Concepts (WMC) punched a gaping hole in a Zero SR/S electric motorcycle to reduce aerodynamic ...

Not long ago British Formula One engineer Rob White created a motorcycle company called White Motorcycle Concepts (WMC). The stated goal for its existence is to set the land speed record for electric ...

Just earlier this month, Kawasaki debuted their 2024 Ninja 7 Hybrid Electric Vehicle (HEV), touting this machine to be the “world’s first mass-production strong hybrid motorcycle.” Apparently, it pays ...

The two orange ducts below the rider flow air from the front of the Zero SR/S through the frame. Back in 2021, I wrote about a highly unusual concept motorcycle from White Motorcycle Concepts called ...

White Motorcycle Concepts (WMC), a UK-based firm dreaming up the future of motorcycles, is teaming up with Italian design house Pininfarina to explore ideas for more naked bikes with big holes in them ...

The week after EICMA always leaves a buzz in the air; today, that buzz is realized in the fact that sometimes, the covers aren’t lifted until after everybody has wrapped up and gone home. White ...