The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google is on trial for the second time in two years for alleged antitrust violations, as the Department of Justice (DOJ) accuses the tech giant of dominating all sides of the digital advertising ...

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. Federal judge rules Google illegally monopolized digital advertising ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

Breaking up Google Ad Manager is unworkable according to Google Android Headlines U.S. District Judge Paula Xinis criticized ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

The judge overseeing the US Justice Department’s antitrust case over Google’s ad tech monopolies said she is concerned about ...