The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Here we go again — circling back to a proven concept that has always been a good idea: the data hub. Hub-and-spoke architectures are a common, practical design for integrating any complex set of ...

Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...

Using the hub-and-spoke model of a centralized data hub, businesses can easily achieve their real-time data goals, says Hanadi Salameh, an Enterprise Digital Architect at Cognizant. When I speak with ...