Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...

UK-based digital PR agency Pure Digital PR launches with the aim of delivering campaigns that boost visibility, ...

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Digital PR Agency Co, a new digital public relations and marketing consultancy, today announced its official launch, ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Having a solid public relations strategy is like having your own ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

Many B2B law firms may underestimate the value of digital PR, largely because they don’t have a clear understanding of what it actually is and how it supports their business goals. What Digital PR ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to ...

Whether you’re a seasoned financial advisor, a budding wealth manager, or part of an established investment firm, establishing a solid sense of trust with your clients and prospects is imperative for ...