When Procter & Gamble cut $200 million from its digital advertising budget in 2017, everyone expected the world's largest advertiser to feel the pain. Instead, something odd happened: nothing. Sales ...

Learn how technology is changing and how adapting to it can help your marketing.

In 2025, some of the biggest brands, studios, and streamers quietly allocated more than $100 million to a distribution method most consumers have never heard of. It doesn't look like traditional ...

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested ...