The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

Turning on the "For You" algorithm on X (formerly Twitter) may shift users' political opinions toward more conservative views ...

Elites may not be as immune to this kind of algorithmic radicalization as they think.

BEIJING, Dec ‌20 (Reuters) - The content recommendation algorithm that powers the online short ‌video platform TikTok has once again come under the spotlight after the app's Chinese owner ByteDance ...

As universities increasingly adopt digital tools and automated analytics systems, attention often centers on these tools' ...

While it was once something only Wall Street players could afford, algorithmic trading is now accessible to smaller investors and startups. Algorithmic trading is when you use computer programs to ...

One company choosing to use a quick and reactive pricing algorithm could lead its competitors to increase prices, leading to customers facing higher costs across the board, according to a recent study ...