CRM implementations often fail for a simple reason — sales teams don’t see personal value in using them. This contributed piece explores how distributors can shift CRM from a management reporting tool ...

Nutshell reports that simple CRM systems can deliver strong ROI through better user adoption and measurable metrics compared ...

CRM platforms integrate with Voice over Internet Protocol (VoIP) technology to create a powerful solution that will boost your customer communications. You’ll commonly find this integration in call ...

The best way to make CRM successful is to make it useful. A recent survey published by CLIENTSFirst Consulting contains sobering insights for the world of Legal CRM. Respondents gave their CRM an ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. So you want to get a "free" CRM application and you want to know ...

Paul Greenberg: What is your definition of CRM (not the formal definition of CRM)? Clint Oram: For me it's the same that it's always been. I'm looking for a personal assistant for my customers. A ...

Higher education institutions seeking to manage the student lifecycle using data are increasingly turning to customer relationship management software. While CRM systems are proving to be valuable ...