Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Walmart and Unity have teamed up to offer a real-world purchase API for Unity developers that delivers real shopping and purchase opportunities in game. While all the previous ‘virtual goods’ and ...

Nielsen has launched Brandbank into the U.S. Consumer Packaged Goods (CPG) and retail market, integrated into Walmart's systems as an approved content service provider. Brandbank, a Nielsen owned ...